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Image Licensing

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I offer image licensing for both commercial, non-commercial, and editorial uses.  These licenses are negotiated on a case-by-case basis.  Some examples of variables I need to calculate your licensing fee are (depending on media): distribution size, length of use, and prominence of display.

Not every image you see here on my website will be available to license.  However, you’re welcome to ask and I’ll let you know.

Examples of Photos I Previously Licensed

Photograph of Cramer Imaging's potato field at sunrise photo on a Brothers Produce semi truck
Cramer Imaging's professional photograph of a man and his Kenworth brand toy semi-truck collection in Pocatello, Bannock, Idaho
Photograph featuring a Cramer Imaging hot air balloon photo as the featured image for the 2020 Panguitch Balloonfest newspaper and flyer advertising

Kinds of Licenses Available

There are several different kinds of licenses available on the market now.  Many of these licenses depend upon your individual needs.

Editorial Use

Editorial use licenses are for publications and organizations which are considered part of “The Press” (e.g. newspapers, TV news outlets, internet news outlets, etc.). These are often short-term licenses. Images licensed for editorial use are forbidden to be used for commercial purposes (which would be a copyright violation) and can only be used for editorial purposes.

Commercial Use

Commercial use licenses are issued to businesses and individuals with the licensee intending to use the image make money (think ad campaign, company website illustration, book illustration, non-profit fundraiser, etc.). Such licenses may be narrow or broad in scope covering geography, language, platform, duration, and more.

Exclusivity

This license grants the licensee the right to reproduce a specified image for a specified use in a given geographic area for a specified time.  Such rights can be broad (e.g., "For all uses worldwide in perpetuity") or narrow (e.g., "For use in a textbook entitled Photography 101," U.S. distribution for five years”).  The image may not be licensed again for any other uses infringing upon the current exclusive license while in effect.  These licenses tend to be pricey.

One-Time Use Rights

This license grants the licensee non-exclusive rights to use the image one time. You may choose to use the image online for a social media post or publish it in some form of publication. I am free to license the image for other non-competing uses during your license period.

Distribution Rights

These rights specify where a publication or other form of production (e.g., book, magazine, newspaper, or TV) containing the image may be distributed. These rights are usually defined in terms of language and/or geography (e.g., North America and Europe in the English language).

Promotion Rights

Promotion rights involve using of the licensed image to promote a publication or production in which the image is reproduced. (Posters, social media ads, etc.)

Electronic Reproduction Rights

Electronic reproduction rights cover the use of images on the Internet, electronic recording media, (e.g., CD’s or DVD’s), television, and other forms of electronic media. Manipulation or modification of the original image is strictly prohibited and violates copyright.

Copyright Transfer

A copyright transfer completely transfers of all image rights from the photographer to the buyer, including the right to register for copyright protection. Such transactions are usually very expensive and may come with licensing the image back to the photographer you purchased it from for their portfolio use. Not all photographers offer copyright transfer for free or for a fee.

Some Examples of Commercial Use Requiring a License

Photograph of a Cramer Imaging landscape photo on a laptop computer screen for commercial use

A marketing campaign used in any media form e.g. print, online (website, social media, etc.), television, or other visual medium.

Closeup photograph of a stack of newspapers standing up

Editorial use in a commercial media outlet (online and offline), e.g. corporate blog, newspaper, magazine, or television.

Facebook page mockup showing Cramer Imaging's "Beyond the Wardrobe" landscape photo as the feature

A background image/illustration for a website or a header image for a commercial social media account, e.g. a fan page.

Photograph of a desk surface with the Cramer Imaging website up on a laptop screen

Use on a commercial website, e.g. a product illustration.

Photograph of a jar filled with American coins spilled out onto the floor

A fundraising campaign for a non-profit organization.

Mockup of a Cramer Imaging landscape photo on a mug sitting on a wooden slat table

Creating merchandise e.g. cups, t-shirts, or postcards.

Frequently Asked Questions

Yes I do for a specified time period.  This is often your best option if you plan on using an image or set of images extensively.  In order to provide you with a quote for unlimited use I need to know how long you want to use the image and what part of the world you intend to use it in.

My prices depend upon how you intend to use my photos.  The price for one image vs. another will be the same unless you have different intentions for both images.

Yes.  I can also offer quotes for industry exclusive and blanket exclusive (all industries) pricing.  Exclusivity can and will add substantially to the license fee but exclusivity licenses guarantee that your competitors will not be using the same images as you are.

I do offer a few royalty-free images which you can license.  Check out this page to license any of my stock photos.

I do not currently offer any licensing subscription services.

I accept payments via credit/debit card using Stripe.

I can offer a discount for multiple images.  That will need to be negotiated with me before purchasing licenses.

Once I receive payment and the payment has cleared, I will email you a high resolution and watermark-free version of the image(s) you licensed.  If you’ve licensed enough images that email attachment limits have been maxed (25MB), we’ll make other arrangements.

The license begins when I’ve received and cleared your payment and then when I email the image(s) to you.  Refer to the timestamp on your email.

If you want to cancel your order before I’ve processed your order, then contact me via email.  I’ll double check my email before I send out the photos.  I’ll process up your refund if I see your cancellation email.

If I’ve already sent you a copy of the photo(s) you ordered, check out my refund policy by following this link.

If you want to license an image, drop me a line.  Make sure to include how you are and who you represent in addition to how and where all you plan on using my photo (social media, website, print form, etc.).

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